Case Study: UQ SPORT Graffiti Art

BRIEF

Create a mid-year experience for all permanent and casual staff; that gives back, challenges their creativity and encompasses their company values.

SOLUTION

Working closely with the HR team at UQ Sport, we gathered the artwork and collateral around their company values. Taking these illustrations, we laser-cut the most valuable designs as the basis for the artworks. This really embeds the company values into the activity.

We then called upon artist-and-friend NITSUA – to showcase stenciling and aerosol techniques on the day.

The finished artworks were then revealed to be donated to the Mater Foundation to hang on the walls of the youth centre, and assist in fundraising efforts.